DESIGNER · DEVELOPER · AI APP BUILDER

Shauna.

I build websites, web apps, and AI-powered tools for founders, small businesses, and nonprofits who are ready to do things properly.

See My Work Work With Me

Six years at Nike. Production work at Apple. Now independent — which means you get that same caliber of thinking without the agency markup, the account manager, or the runaround.

Shauna
10+
Years experience
50+
Projects shipped
Retail, brand & digital
Focus areas
Hawaii / Remote
Location
Shauna

About

Built for the
work that matters.

I'm based in Hawaiʻi, working with clients across the US. My background is in large-scale marketing operations and production — I've managed programs that touched millions of people. Now I apply that same discipline to smaller teams who deserve better digital tools than they typically get.

What I build.

  • Websites

    From brochure sites to content-rich builds. Designed with intention, built to last, and easy for you to manage.

  • Web Apps & Client Portals

    Custom tools built around your actual workflow. If the software doesn't exist for your specific problem, I'll build it.

  • AI-Powered Tools

    Practical AI integrations that save time and reduce manual work. Not hype — real tools that do real things.

Why work with me.

  • 01

    You work directly with me.

    No account managers, no handoffs, no surprises about who's actually building your thing.

  • 02

    I've worked at scale.

    Six years at Nike managing programs that reached millions. I bring that same operational rigor to every project.

  • 03

    I build things that work.

    Not templates dressed up as custom. Real products, built properly, designed to grow with you.

Selected work.

Real problems, real solutions — built for people who needed something that didn't already exist.

Aloha Animal Outreach — Full Digital Ecosystem Nonprofit & AI Apps

Aloha Animal Outreach — Full Digital Ecosystem

A nonprofit came to me needing everything — a public website, a direct donation system, a merch store, and a custom internal app for field operations. I designed and built the entire digital ecosystem from scratch.

The Challenge

Aloha Animal Outreach conducts monthly outreach to unhoused communities and their pets across O'ahu, but their digital infrastructure couldn't keep up. The website was a dated WordPress build with no donation flow or mobile optimization. Field data lived in six disconnected AppSheet spreadsheets with no real-time alerts, no dog timelines, and no way to flag urgent situations. There was no merch presence and no passive revenue stream beyond one-time donations.

What I Did

Designed and built a three-part ecosystem:

Public website — A ground-up rebuild in Astro with direct Stripe donation integration, Netlify Forms for volunteer and partner inquiries, and a new Partners page targeting corporate sponsors.

Kahu (field operations app) — A custom internal app with a situations-based data model built specifically for dogs living long-term with unhoused owners, not the linear intake-to-adoption flow of standard rescue software.

Merch store — A Printful-integrated Shopify store handling passive revenue with zero fulfillment overhead.

Outcome

A production-ready public website with direct Stripe donation integration. Kahu — a fully deployed custom field operations app replacing six disconnected spreadsheets, now used in monthly outreach operations. A Shopify merch store with zero fulfillment overhead. One client. Three live products.
  • Astro
  • React
  • TypeScript
  • Tailwind CSS
  • Supabase
  • Stripe
  • Netlify
  • Shopify
  • Printful
  • Product Architecture
  • AI-Augmented Development
Nike Retail Brand Marketing Retail & Brand

Nike Retail Brand Marketing

Led retail marketing and store design programs for Nike North America, managing $10M+ in annual budgets across in-store signage, digital displays, and specialty store builds up to 6,000 square feet.

The Challenge

Nike needed consistent, on-brand retail experiences executed at scale across North America, spanning everything from in-store digital components to full specialty store builds, on tight timelines and under significant budget scrutiny.

What I Did

Owned end-to-end execution across six years of retail programs. Managed $10M+ in annual budgets, defined project scope, and led communication across designers, agencies, vendors, and construction teams. Delivered specialty store builds up to 6,000 square feet.

Outcome

Consistent, on-time, on-budget delivery across hundreds of locations. Built the vendor relationships and communication systems that supported Nike's North American retail brand growth for six years.
  • Project Management
  • Budget Governance
  • Vendor Management
  • Retail Design
  • In-Store Digital
  • Construction Oversight
  • Stakeholder Communication
Apple Retail Experience Retail & Brand

Apple Retail Experience

Produced shop-in-shop, digital, print, and retail space presentations for Apple's key retail partners across North America. End-to-end, from creative inception through physical installation.

The Challenge

Apple's retail partner program required brand-perfect installations across multiple retail environments simultaneously, at Apple's exacting standards.

What I Did

Led the full creative and production process for shop-in-shop displays, digital components, print marketing, and retail space presentations. Managed cross-functional teams including project managers, surveyors, field operations, and construction crews. Drove product and marketing program approvals with key retail partners and orchestrated multiple vendor relationships to ensure seamless execution.

Outcome

Delivered retail partner experiences across North America on time, on budget, and to Apple's brand standards — consistently.
  • Creative Production
  • Retail Installations
  • Cross-functional Leadership
  • Vendor Management
  • Field Operations
  • Budget Management
LaunchKit Product Design

LaunchKit

A productized template system for founders who need to launch fast. Designed, built, and distributed — from brand kits to digital download storefronts.

The Challenge

Solo founders and small business owners consistently stall between having an idea and getting it live, overwhelmed by the number of decisions, tools, and steps involved in launching a digital product or website.

What I Did

Designed and built LaunchKit as a productized system: Canva templates, brand kits, and digital tools structured to move founders from concept to launch without getting stuck. Handled product design, distribution setup, and the full launch strategy.

Outcome

A growing catalog of digital products sold via Etsy and Shopify, built on a repeatable system that scales without custom client work.
  • Product Design
  • Canva
  • Astro
  • Shopify
  • Etsy
  • Brand Strategy
  • Digital Distribution
Shauna Digital — Client Portal Web App

Shauna Digital — Client Portal

A custom client portal built for my own practice — because nothing off the shelf did what I needed.

The Challenge

Running a small design and development practice means managing projects, files, feedback, invoices, and client communication across too many disconnected tools. Every client portal product I evaluated was either too generic, too expensive, or not built for how I actually work.

What I Did

Designed and built a full-stack client portal from scratch using React, TypeScript, Supabase, and Stripe. The portal handles the entire client lifecycle: onboarding, project phase tracking, file delivery with approval workflows, invoice creation and payment, asset uploads, messaging, and email notifications. Clients get a clean, branded experience. I get a single system that runs my practice.

Outcome

A live production application at portal.shauna.digital. Every new client I onboard uses it from day one. Built in six weeks alongside active client work.
  • React
  • TypeScript
  • Vite
  • Tailwind
  • Supabase
  • Stripe
  • Cloudinary
  • Resend
  • Netlify

Ready when you are.

Have a project in mind? Tell me about it. I work with a small number of clients at a time — if it's a good fit, I'll reach back out to set up a call.